Veganism can hardly be considered to be an alternative lifestyle anymore. Australia is, in fact, the third-fastest growing vegan market in the world. Melbourne is staking a claim to soon being the vegan capital of the world; although, they might have competition from Berlin, where police were called to break up the crowd who had gathered for the opening of a new vegan restaurant, with hungry customers spilling onto the street. It's hardly surprising that there is a proliferation of vegan products across multiple industries. And why shouldn't there be? It's a growing market, and savvy businesses recognise that accommodating vegans can result in lucrative returns.
Hairdressing should be no different, and with a number of hairdressing supplies being decidedly non-vegan, it can be possible to tap into this expanding market by simply adding a few product lines to existing supplies. So as a hairdresser, how can you offer your vegan customers an experience that aligns with their lifestyle?
It's really just a matter of checking the ingredients when it comes to which products you can endorse as vegan (if the supplier hasn't already provided this information). Before claiming a product as the vegan you will need to ensure that it doesn't contain any animal products, which in hairdressing supplies are generally milk derivatives or bee products such as beeswax or honey.
If you're unsure about any of the terminologies in the ingredients list (where you might suspect that it's an animal product which has been given another commercial name), you should double check this with the supplier. If demand grows, you might wish to actually start stocking vegan products where the guesswork has been removed. You could gauge interest by advertising a vegan service and seeing if demand warrants the stocking of specialist products.
While it's relatively easy to find hair colouring that doesn't contain any animal products, you also need to be mindful of the safety checks performed on the product before it was made available. Was the product tested on animals? This is a common occurrence, but again, you can check this with the supplier. In order to be able to offer vegan hair colouring, not only do you need to ensure that the dye doesn't contain any milk derivatives or bee products (or any animal products at all), but also that it was not tested on animals. Specialist vegan hair dyes are available.
Don't Forget the Refreshments
Also, if your salon is in the habit of offering clients a coffee or tea as a part of the service, it can be prudent to have at least one non-animal milk in your salon's fridge. This can be easy to overlook, but you should remember to start purchasing soy, almond or cashew milk to have on hand.
The changes needed to make a hair service vegan can sometimes be surprisingly minimal, giving you the ability to serve a rapidly growing market. For more information on hairdressing supplies, contact a local business.